The Group’s corporate office, based in Eros, Windhoek, provides strategic direction and services to the Group, adding value through identifying opportunities and implementing Paragon’s decentralised and entrepreneurial business model.
This division has been tasked with defining the investment policies, guidelines and objectives of the Paragon Investment Holdings investment portfolio. It is also responsible for the creation of the framework from which the Investment Committee can evaluate performance, explore new opportunities and make recommendations to the Directors. It also provides guidance for, expectations of, and limitations on all parties bearing responsibilities related to the Paragon Investment Holdings investment fund. Currently Paragon has a significant shareholding in Cherish Investments which owns 25% of Insurance magnet Alexander Forbes. This constitutes the company’s largest investment to date.
The properties division has two main subdivisions: investments and development. The investments division is primarily responsible for the acquisition of valuable real estate. The development division is tasked with the acquisition of raw land, improved land, or property that can be developed in order to increase its value.
The Paragon Properties portfolio as of March 2016 is as follows:
|Paragon Plaza: A N$200 million mixed development
Paragon Crescent Office Complex
Dunes Private Estate in Swakopmund: 50% ownership
Eros Valley Golf Estate: 18% ownership
Extension 12 Okahandja: 50% ownership – Link
The division is responsible for equity investments, business continuity, current assets, and development of the company’s interests within the hospitality sector. Paragon has an 8-year tenure in this industry and brings a unique insight into the Namibian hospitality industry. The division currently manages Premium Traveler’s Café at Hosea Kutako International airport as well as Paragon Crescent. Adjacent to Paragon Hill, this ultra modern complex features residential suites (self-catering), boardroom, modern, spacious offices and a coffee shop.The outstanding results can be attributed, in part, to proven sales and marketing tools and strategies developed by TBWA\Paragon, our creative and marketing company.
The retail division operates the Kutako Duty Free Shop at Hosea Kutako International Airport. Kutako Duty Free sells a variety of goods with special emphasis placed on authentically Namibian products. It also stocks over 400 international products.
This division also operates a duty-paid shop, 38 Degrees South. This caters for the entire airport’s captive market which numbers in excess of 1 million people annually.
In addition, the division also manages In-flight Duty Free on-board all Air Namibia Regional and International flights. Paragon In-Flight Duty Free caters for a passenger carry of over 900,000 annually, selling world-class duty free products to travellers on board Air Namibia flying to and from these routes.
Current assets managed by this division are as follows:
• Kutako Duty Free Shop @ Hosea Kutako International Airport
• 38 Degrees South @ Hosea Kutako International Airport
• Paragon In-Flight Duty Free on-board Air Namibia
Paragon’s media division consists of TBWA\Paragon and Windhoek Observer.
TBWA\Paragon is the oldest advertising agency in the country formed in 1989. It is part of a global network of 237 offices around the world whose global clients include Nissan, Adidas, Apple, PlayStation and many more of the world’s best-loved brands. In Namibia TBWA has15 clients and 10 brands among its growing portfolio, the most prominent being Standard Bank.
The Windhoek Observer is the latest addition to our media portfolio. Acquisition was completed in early 2009. The Windhoek Observer is Namibia’s oldest English weekly newspaper established 1978. It is known for investigative journalism and features an archive that dates back to 1923.
The Windhoek Observer is published by Paragon Media Pty (Ltd), a company specialised in Media Printing and Publishing; in a bid to enhance its media portfolio and advertising services in January 2009.
Paragon Resources was established to explore, develop, and exploit natural resources in Namibia. This division is involved with uranium and petroleum exploration with other interests vested in partnerships in renewable energy.
This division currently co-owns a petroleum exploration license with Tulow Oil and Pan Continental Oil & Gas, covering blocks, 2112A, 2012B and 2113B.
PARAGON SEAFOOD PRODUCTS
Paragon Seafood Products, established in 2011, is a vertically integrated food production company. The founding aim of this enterprise was to contribute to Namibia’s GDP and increase the country’s export earnings. The establishment of this division fits well into Paragon’s mission of building a brand that is a key player in the national economy.
Paragon Seafood Products launched its first product, Tjao Fish, a horse mackerel food product reeled in from Namibian waters onto the local market in November, 2014 and followed soon thereafter by the introduction of the Tjao canned foods. The food product provides an affordable protein source for all Namibians and, through its business model, aids in the creation of employment and entrepreneurial empowerment.